Since the beginning of the year, the company's shares have fallen 13%


The other day Sony admitted that because of the chip shortage problems the company has been forced to cut its sales plans for the flagship game console PlayStation 5.

Sony lowered its annual target from 14.8 million units to 11.5 million units. Revenue from Sony's gaming division fell by 8 percent to 813.3 billion Japanese yen ($7.08 billion).

According to the CEO of Tokyo-based consulting company Kantan Games Serkan Toto, Sony has no problems with demand, it significantly exceeds supply.

CNBC notes that pressure on Sony stock was also put by competition with Microsoft, which in January announced plans to buy games developer Activision for more than $ 68 billion to strengthen its gaming division Xbox.

Serkan Toto also believes that despite Microsoft's agreement, Sony's PlayStation 5 is still the market leader, and there is no indication that this will change anytime soon.