In a significant stride towards expanding insurance literacy across Indonesia, Sun Life Indonesia’s agent Intan Dewi has been awarded the Top Agent of the Year in the 2025 AAJI Top Agent Awards. Her unwavering dedication to educating the public about the importance of insurance, especially in Pekalongan, has been recognized as truly transformative.

Rising to Prominence Through Education

Intan Dewi’s journey from a Sun Life customer to a top-performing agent is a testament to her commitment to financial literacy. She started her mission in 2009 and has since become a prominent figure in the insurance domain by bridging the gap between complexity and understanding for her clients.

Overcoming the Challenges of Limited Awareness

Operating in a smaller city like Pekalongan, where insurance awareness is low, has its unique challenges. However, Intan has tackled these head-on with her educational approach, ensuring that locals not only understand insurance benefits but feel confident in purchasing appropriate policies.

Striving for Transparency and Trust

A critical part of Intan’s success has been her principle of ‘Action Louder Than Words.’ She insists on offering transparent education, focusing on aligning insurance products with customers’ specific financial and health conditions. Her authentic presence in dire situations has defined her role far beyond sales, reinforcing trust and long-term relationships.

The Impact on National Insurance Literacy

While Indonesia’s insurance literacy rate has steadily increased, policy ownership still lags. According to VOI.ID, this gap highlights the need for continued efforts in education. Intan Dewi addresses this issue by ensuring her interactions clarify the benefits and risks of various insurance products.

Acknowledgment from Leaders

Albertus Wiroyo, President Director of Sun Life Indonesia, lauded Intan’s achievement, acknowledging her not only as a top agent but as an educator advancing Sun Life’s mission of equitable protection and literacy across Indonesia.

The Role of Agents: More Than Just Marketers

Intan divides the role of agents into three categories, emphasizing the value of being more than just a seller. Her dedication as both an agent and educator exemplifies the true responsibility carried by those in her profession.

Following this accolade, Sun Life Indonesia remains committed to empowering their agents with tools to provide transparent, relevant, and sustainable service, echoing their vision for a more financially secure nation.

In Intan Dewi, we see a shining beacon of how dedication and education can uplift communities, driving a brighter, more informed future for all.