As the festive season approaches, the West Virginia University Extension Financial Literacy Education Team steps in with timely advice to help shoppers navigate the holiday rush with financial wisdom. Elizabeth Metheny and Lauren Weatherford, seasoned educators in financial literacy, are keen to share insights that promise both savings and security.

Plan Your Black Friday Like a Pro

Start with a game plan that involves a clear intent. “Planning for your Black Friday in-store shopping is crucial,” emphasizes Elizabeth Metheny. Begin by listing desired purchases, then scour advertisements across different stores for the best deals. Create a strategic shopping route to maximize savings and minimize impulse buys. Metheny also highlights the importance of knowing regular prices to assess the true value of sale items. According to WVU Today, being an informed shopper can lead to substantial savings.

Support Local, Shop Smarter

Beyond the glitzy storefronts and online giants, consider local businesses. Metheny suggests, “Purchasing from small businesses supports the community and provides unique gifts.” By engaging locally, shoppers can contribute to the local economy while unwrapping one-of-a-kind presents for their loved ones.

Steer Clear of Online Scams

The convenience of online shopping is matched by the importance of cybersecurity. Lauren Weatherford advises vigilance: “Only shop from reputable sites. Be wary of spelling errors and check for https:// and a locked padlock symbol in URLs.” These indicators verify site safety. To avoid scams, directly visit retailer websites to cross-check enticing deals spotted in emails or social media.

Trust Reviews and Research Thoroughly

When it comes to online purchases, the voices of past buyers can be enlightening. Weatherford stresses the need to read product and seller reviews. “Balance good and bad reviews, and consider what’s important to you,” she advises. A rigorous check mitigates risks, ensuring your choices are both thoughtful and safe.

WVU’s Contribution to Safe Shopping

WVU’s financial literacy educators are a part of a larger initiative to provide expert advice across varied news topics. By prioritizing community safety and smart spending, they advocate for informed choices that resonate long after the holiday lights dim.

For additional resources and expert opinions, explore the WVU Experts Database. As the clock counts down to the holiday celebrations, let these expert tips guide you towards a joyful and financially stable end-of-year celebration.