mySalam recently made headlines by setting a Malaysia Book of Records (MBOR) slot for the longest financial literacy livestream. Conducted on the bustling platform of TikTok, this 24-hour marathon attracted millions in likes and thousands of views, marking a new era in financial education.
A Digital Revolution in Finance
The groundbreaking broadcast was orchestrated by mySalam under the visionary #24JamBijakWang initiative. Hosted on the @mysalamofficial TikTok account, it took place at Eastern Plaza alongside the Financial Literacy Carnival. Aimed at breaking conventional barriers, this event connected a diverse audience with accessible and interactive financial knowledge.
Bridging Education with Entertainment
As millions engaged, the event demonstrated the power of blending education with entertainment. Featuring essential topics like scams, takaful protection, investments, tax planning, debt management, and zakat, it offered comprehensive insights. Influencers such as Abang Tukang Masak and Ahyat Ishak added personal touches, sharing real-life financial strategies and experiences.
Celebrating a Milestone
During the recognition ceremony, MBOR official Edwin Yeoh Tiong Chin presented the coveted certificate to Syuhaib Ithnin, Head of mySalam. This endorsement wasn’t merely about setting a record; it was a step towards digitizing a crucial aspect of education. In Syuhaib’s words, “It’s about transforming financial education into an engaging, inclusive experience using digital tools.”
Future Plans and Aspirations
Looking to the future, mySalam plans to delve deeper into innovative approaches to enhance financial literacy across the nation. The team believes that its initiatives foster economic resilience and empower individuals to make conscious financial choices.
According to thesun.my, mySalam’s livestream sets a precedent that could redefine how financial education is perceived and delivered, embodying a marriage of technology and practical knowledge. By revolutionizing this space, mySalam is not only educating but also inspiring a new generation of financially savvy citizens.
