In a groundbreaking move, mySalam, the national takaful protection scheme overseen by Great Eastern Takaful Berhad, has made history by hosting the longest financial literacy livestream, garnering widespread attention and setting a new benchmark in the digital educational realm.
A Digital Marathon of Financial Knowledge
The epic 24-hour TikTok LIVE session under the campaign #24jJamBijakWang was more than just a broadcast; it was an all-encompassing live event that captivated the digital audience from start to finish. Held in conjunction with the Financial Literacy Carnival at Eastern Plaza in Tawau, the event saw an impressive influx of over 3.2 million likes and more than 17,000 views. But what made this venture extraordinary was its commitment to spreading financial savvy in an engaging and innovative manner.
The Recognition of Excellence
The Malaysia Book of Records (MBOR) duly recognized mySalam’s feat, with Head of mySalam, Syuhaib Ithnin, receiving a certification from MBOR official Edwin Yeoh Tiong Chin. The recognition marks a significant achievement for digital educational initiatives, shining a light on the power of social media platforms in fostering financial literacy.
A Movement Towards Informed Choices
Syuhaib Ithnin emphasized that the streaming initiative is more than about setting records. It is a forward-thinking movement striving to empower individuals with the knowledge necessary for making sound financial decisions. Covering a multitude of topics such as scams, takaful protection, tax planning, and more, mySalam’s initiatives aim to equip individuals with the skills to navigate the complex financial landscape.
Beyond the Campaign: A Vision for the Future
Looking ahead, mySalam plans to explore diverse strategies to enhance financial literacy and bring educational content closer to the public. As digital landscapes continue to evolve, mySalam’s pioneering approach is set to redefine how financial awareness is shared, establishing a foundation for a financially secure future.
Syuhaib optimistically shared, “This is just the beginning. We realize that we need to explore various strategies and approaches to enhance financial literacy education.” With such groundbreaking efforts, mySalam continues to inspire a generation towards a brighter financial future.
According to bernama, mySalam’s initiative not only broke records but also set a precedent for using digital platforms to promote crucial education in creative and interactive ways.
