Brazil’s largest cryptocurrency exchange, Mercado Bitcoin (MB), is flipping the script on digital finance. No longer just a platform for trading crypto, MB is shedding its old skin to become a financial super app that intends to revolutionize financial management in Brazil. The company is moving beyond mere digital assets to provide an entire spectrum of financial services, seamlessly integrating blockchain technology into everyday transactions.
From Trading to Transformation
As stated in CoinTrust, during the DAC Conference 2025, Daniel Cunha, Head of Corporate Development at Mercado Bitcoin, shared the firm’s aspirations to become a core component of Brazil’s financial ecosystem. “Invisible blockchain” is the new narrative. Rather than flaunting complex crypto jargon or token markets, MB aims to let the technology work silently behind the scenes. This way, blockchain becomes as intuitive as traditional banking, integrating effortlessly into the user’s daily financial life.
Language that Connects
In a bid for wider acceptance, Mercado Bitcoin has adopted a user-centric communication strategy. By replacing terms like “tokenization” with friendly phrases such as “digital fixed income,” the firm has made blockchain more accessible to its users. This approach has not only enhanced engagement but also facilitated a substantial growth in tokenized credit, with projections exceeding $560 million by year-end. Moreover, the company’s income model is evolving, marking a significant shift as the trading volumes drop from 95% to an anticipated 30% of revenue by 2025, with an eye towards global expansion.
A Global Vision
This ambitious transformation aligns with a larger trend within the fintech industry, where companies like Coinbase and Revolut are integrating blockchain into mainstream financial services. By expanding into markets beyond Brazil, such as Portugal and the United States, MB is positioning itself as a global gateway for blockchain-based financial solutions. This forward-looking strategy promises to connect international investors with a proliferating market for tokenized credit.
Strengthening the Backbone with Ripple
A pivotal partnership with Ripple underlines Mercado Bitcoin’s journey into the future. By utilizing the XRP Ledger (XRPL), MB plans to migrate over $200 million of tokenized financial products, reinforcing its role in Latin America’s financial landscape. This move not only signifies institutional trust in public blockchain networks but also paves the way for secure, compliant financial services designed for the masses.
Concealing the Complexity
Mercado Bitcoin’s transformation signifies a profound shift in how financial services operate in Brazil. By embedding blockchain tech within familiar financial tools, MB is paving the road for the decentralized infrastructure to thrive within traditional finance. The future is here, and for Mercado Bitcoin, it’s integrated, invisible, and powered by blockchain.
