In an inspiring initiative, Leadway, in collaboration with the National Youth Service Corps (NYSC), embarked on a groundbreaking mission to enhance financial awareness at the Lagos NYSC Orientation Camp. This dynamic program aimed to equip corps members with critical financial knowledge, emphasizing the significance of early pension planning and long-term financial awareness.

Empowering the Next Generation

Olusola Ayodele of Leadway led enlightening brand sessions with corps members, delving into the company’s expansive portfolio. Highlighting pensions and long-term financial planning, he stated, “For more than 50 years, Leadway has been more than just an insurance company. We’ve grown into pensions, asset management, health, and trusteeship — all to secure the future of Nigerians, especially young people stepping into their tomorrow.” His words resonated deeply, encouraging young participants to integrate pension schemes into their financial strategies early on.

Engaging Activities with a Purpose

Under the captivating Lead Forward campaign, more than 2,000 corps members were engaged through a myriad of interactive activities. As stated in Businessday NG, the camp featured a range of captivating exercises, including a talked-about camel stunt and games like Jenga, Spin the Wheel, and Hunt and Win, all crafted to intertwine learning with entertainment. Promoters were stationed strategically to further elucidate the benefits of pension schemes, creating a lively and informative atmosphere.

Campaign’s Broader Vision

Oluwakemi Lasisi, Lead at Catch and Splash—the agency spearheading the activation—emphasized, “This activation was more than just a campaign; it was about reshaping perceptions and helping young people understand that financial empowerment starts now. By catching them young, we’re helping them make smarter choices for tomorrow.” The initiative aimed to dismantle the myth that pensions are only for the elderly, instead portraying them as vital for any responsible financial plan.

A Collaborative Effort Toward Financial Literacy

The ingenuity of the campaign was further elevated by Toheeb Dele Balogun, Director of Creativity at Catch and Splash. His creative input ensured that the sessions not only met but exceeded expectations, successfully imparting essential financial knowledge to the youth.

A Step Towards Financial Security

Through this interactive and educational activation, Leadway underscored its dedication to fostering financial literacy among young Nigerians stepping into their careers. The initiative illuminated the path to financial independence and reinforced the importance of making informed financial decisions early in life.

The collaboration between Leadway and the NYSC not only reinforced financial awareness but also empowered the youth to view financial planning as an essential part of their life’s journey. As young personnel explored the avenues of financial stability, Leadway stood as a beacon of support, guiding them toward a more financially secure future.