In a groundbreaking move, Hana Financial Group has launched ‘Hana The Next’, the first specialized brand aimed specifically at senior customers within financial circles. This venture marks a significant shift in how financial services cater to the needs of aging populations, offering curated solutions to enhance their experience.
Building a Culture of Inclusivity
Hana Financial Group’s initiative does not stop at innovative branding. In March last year, the group opened the Hana 50+ Culture Bank in Daeheung-dong, Daejeon. This venue is not merely a traditional bank but a convergence of culture and education, providing spaces like the Healing Lounge for relaxation, as well as cultural sanctuaries such as music listening and cinema rooms. According to 매일경제, these facilities are designed not just for financial transactions but also to enrich the social and cultural lives of its senior guests.
Comprehensive Services for Empowerment
The mission behind Hana The Next goes beyond just branding. Hana Bank provides integrated services under ‘Hana Senior Life,’ including education and asset management counseling tailored to seniors. This includes workshops on digital literacy and asset management aimed at empowering older adults to navigate their financial futures with confidence.
Leveraging Technology for Accessibility
Modernizing their approach to financial technology, Hana Bank has innovatively remodeled branches like the Tanhyeon Station Branch in Goyang, Gyeonggi-do, to include user-friendly digital devices for seniors. Large-letter guidance, hearing support systems, and straightforward ATMs are accompanied by dedicated staff to ease the transition into digital banking for their clientele. In line with ensuring security, Hana’s mobile app, “Hana One Q,” employs an advanced transaction detection system to thwart frauds like voice phishing.
Fostering Engagement with the Senior Community
In a strategic move to engage with senior clientele more effectively, Hana Financial Group has established the “Active Senior Advisory Group.” Comprising senior customers from various professions, this group plays a pivotal role in providing feedback on Hana’s financial services, ensuring that solutions remain client-centric and reflective of true needs.
Initiatives for the Future
With an eye on expansion, Hana Financial Group plans to roll out more senior-specialized branches and further develop its offerings, which include trust services tailored to senior needs, such as guardianship and dementia relief trusts. The integration of comprehensive asset management solutions and life-oriented trust products underlines Hana’s commitment to providing a full spectrum of services for their senior patrons.
Hana Financial Group is setting new standards in the finance industry by prioritizing the needs of its senior customers. As they continue to innovate with thoughtful initiatives and technology-enhanced solutions, their approach could very well serve as a blueprint for others to follow in the industry.
