In a resounding move towards sustainable economic growth, Advans Ghana Savings and Loans, in partnership with the Development Bank Ghana (DBG), is revolutionizing the entrepreneurial landscape for women in Ghana. At the heart of this transformation lies the AdvansHER Gender Programme—a beacon of empowerment for over 100 women entrepreneurs who are now better equipped to face the economic challenges of today.
A New Era of Entrepreneurial Training
Women from various regions across Ghana are receiving transformative education through the AdvansHER programme. The training focuses on key business skills across three main areas:
- Digital Marketing Strategies: Learn how to effectively use social media and online platforms to cultivate a broader customer base.
- Business Formalisation: It guides entrepreneurs through the process of registering and structuring their businesses for sustainable growth and better access to financial services.
- Record Keeping: Participants gain valuable skills in bookkeeping to help manage finances, ensuring long-term success and resilience.
Each entrepreneur receives a tailored business toolkit, making it easy to incorporate newly acquired skills directly into their business operations.
Expanding Financial Horizons
Advans Ghana is revolutionizing financial accessibility by revising its collateral policies, creating smooth pathways for women to secure additional funding for their ventures. The introduction of EduSave further exemplifies their commitment—this product supports mothers in saving for their children’s education, thus fostering future generations’ prosperity.
A Vision Beyond Training
“We are not just training women; we are investing in the future of Ghana’s economy,” stated a spokesperson from Advans Ghana. With ambitious plans on the horizon, the initiative aims to encompass advanced modules, focusing on leadership and long-term business sustainability. This foresight reinforces the vital role women play in the economic fabric of Ghana. According to The Business & Financial Times, this remarkable initiative is well-poised to set a benchmark in women’s economic empowerment globally.
Broader Partnerships for Wider Impact
Advans Ghana’s quest to empower women doesn’t end with training. The organization is actively pursuing more partnerships to magnify the AdvansHER programme’s influence nationwide. With a robust network spanning 19 branches and serving over 120,000 clients, Advans Ghana remains a cornerstone of financial inclusion in Ghana.
As the AdvansHER Gender Programme continues to expand its reach and impact, it paves a hopeful path for women entrepreneurs, ensuring they are not just participants in the economy but are instrumental in shaping it.
